How do you increase bookings for Christmas and New Year? There are lots of ways to market your property as the perfect seasonal break – read the guide below to help you prepare your advert and holiday home.
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Ideas for Promoting your holiday home during off-season
- Use seasonal imagery – think snow covered groung, turf fires and glasses of mulled wine
- Highlight features such as hot tubs, open fires, comfy seating you can curl up on and relaxing baths you can sink into
- Offer special winter value breaks to attract guests
- Let guests know of restaurants in your area that are open over Christmas and New Year
Get your holiday home ready
- Salt or grit are thoughtful additions to stop outside surfaces becoming slippery
- A sleigh – great for homes located on a slope
- A seasonal welcome pack – hot chocolate , crackers, mince pies, local jams, after eights, mulled wine…
- A selection of seasonal dvd’s, cd’s and children’s books
- 13 tog duvets, electric blankets,
- A stock of peat briquettes (plus a note telling guests where to find more if they run out), matches and firelighters
- A guide to local attractions open over winter months
- Local cinema and entertainment information