The River Finn flows by the town. The town is located in along the main N15 national primary road, which runs from Bundoran to Lifford. The town lies 6 miles from Lifford and 8 miles from the twin towns of Ballybofey /Stranorlar. It has close links to the twin towns of Ballybofey and Stranorlar.
There used to be a clothing factory in the town which made shirts and other items, but like so much of the textile industry in Donegal, this is long since gone. The town centre is located around the Diamond area, which is where 3 routes merge.
This area has a number of functions, mainly retail and commercial. The Diamond is an attractive area (see above photo), with landscaped seating and planting areas.