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Minister for Tourism, Culture and Sport, Mary Hanafin TD last week launched the Summer Home Holiday campaign at Bloom Garden Festival in the Phoenix Park.

This next phase of Fáilte Ireland’s €4m home holiday campaign 2010 is particularly targeted at families and centres around promotions for families with many offers letting the kids go free!

These offers can be found in the new Discover Ireland Special Offers Brochure which has been distributed through national media as well as all tourist information offices around the country.

The brochure contains more than 200 special offers centred on accommodation as well as attractions and restaurants. There are also up to 500 special offers available online at These offers are made possible through the contributions and participation of hundreds of tourism businesses

Fáílte Ireland plans to further enhance these promotions began earlier this week with a radio campaign specifically emphasising family holidays which will run throughout June.

According to recent independent research carried out for Fáilte Ireland as many as eight out of ten families may take a holiday at home this year.

Key Results

Based on a sample survey, undertaken by Millward Brown Lansdowne, of families, today’s research indicates that more than four in every five (81%) adults (with children aged under 18) are likely to take a holiday at home with their family in Ireland this year.

This is double the number of adults (43%) who indicated that they are likely to take a family holiday abroad this year instead of, or as well as, an Irish holiday.

When compared to the percentage of families who holidayed abroad last year (56%), a drop to 43% this year would mark a noticeable decline and represent a significant pool of potential home holiday business for the Irish tourism industry to aim for.

This new research came as Minister for Tourism, Sports and Culture, Mary Hanafin, TD, launched Fáilte Ireland’s Summer Home Holiday campaign.
Speaking at the launch, the Minister welcomed the research stating –

“These figures are encouraging and show that there may still be more business to pitch for in the home holiday market. As schools close, parents will naturally be looking for attractive locations with lots to do and see for all the family. For that reason, our Discover Ireland Summer campaign is rightly focussing on families and points to a wide range of options and bargains to suit all tastes and budgets.

“For all the necessary information, I would encourage everybody to look out for the Discover Ireland brochures in your newspaper over the weekend or to check out the website, Ireland is a great value destination and, especially when the sun shines, can rival any overseas choice”.